Yesterday, Twitter unveiled its brand new home screen, and it seems as if they are well on their way to changing the page's focus from a social networking tool to the prime source for keeping your finger on the pulse of what's going on around the world.
If you can remember, the old home screen focused on you creating personal connections and sharing "what you are doing" with your social circles. The new home page has totally flipped that view upside down. Instead of asking what are you doing, Twitter tells you to "Share and discover what's happening right now, anywhere in the world".
Naturally, the new look feature's Twitter search tool prominently with that call to "see what people are saying about...". The new page also integrates current trending topics as well as most popular topics over the last week and month.
A couple of months ago, Gary Vaynerchuk said that Twitter search is the single most important site on the internet. With the new facelift, Twitter is driving that point home even more. The site has removed the emphasis of creating personal connections, and has instead positioned itself as the place to be to find out what is going on in the world.
Now to convince all of the late adopters that Twitter is more than telling the world you are eating breakfast.
This post also appears on the MGH WOM Blog at http://mghwom.com/blog/2009/07/29/the-new-face-of-twitter/
